Biology for General Ed Essay Example | Topics and Well Written Essays - 500 words

Biology for General Ed - Essay Example To address the hypothesis, the researcher will conduct a scientific method to solve the question. Using visual observation, the first thing the researcher noticed in the garden are different varieties of plants and insects particularly some bees that fly over colorful flowers. At the left-side of the garden is a faucet and a green-colored hose which is connected to a metal water sprinkler used in watering the plants. Basically, it is a common knowledge that plants need watering in order to grow. In the absence of rain water, human beings intervene with the watering of the plants using the man-made faucet and hose. Carbon monoxide that has been emitted by cars or the end-result of smoking is harmful to the health of human beings. Even though a lot of cars that passes by the park emit carbon monoxide, plants never seem to be affected by it. Fourth – expose the laboratory apparatus to sunlight for at least 5 hours (this will allow plants to produce gas within the inverted test tube. (See Figure I – The Production of Oxygen in Photosynthesis on page 4) After exposing the apparatus under sunlight, gas was observed to be present inside the test tube. After removing the inverted test tube, a glowing piece of wood will be inserted into the tube to allow the wood to burn. This proves that plants are able to produce gas from photosynthesis. (Exell, 2002) Given that oxygen (O2) is present in the atmosphere, plants could easily make use of carbon monoxide combined with excess oxygen found in air in order to produce carbon dioxide which is necessary for plants’ photosynthesis. Based on the research findings, hypothesis I which assumes that plants have special properties that enables it to convert carbon monoxide into something useful is scientifically acceptable. By combining carbon monoxide with oxygen, carbon dioxide

The Canadian Legal System vs. The United States Legal System Research Paper

The Canadian Legal System vs. The United States Legal System - Research Paper Example The abortion law was found to violate the rights of women when it comes to their â€Å"freedom of conscience† and â€Å"liberty†. Women’s rights are protected in the Canadian constitution that’s the reason why the government is reluctant to touch the topic regarding the unborn since it would be a violation of the women’s constitutional rights to do so. In Canada, women are given the power of choice. The government funds abortion through the Canadian Medicare except for two provinces which refuses to grant it full funding even if it is required by law. This refusal is because of two reasons; one is because of politically motivated anti-choice biases and the discrimination of private clinics which are operating outside of the Canadian healthcare system. Most of the abortion procedures are done in public hospitals but most of the hospitals do not perform the surgery. Having access to the procedure is a major problem for women in major places. This predicament leads women to travel distances (Arthur, 2011). In America, the abortion law has lots of restrictions even if it is legal. The American court ruled a â€Å"trimester framework† for abortion. On the first trimester, the law allows doctors to perform the procedure regardless of reason disregarding the right of the woman to choose. On the second trimester, a state could regulate the abortion only if it is for the woman’s health. In the third trimester, which is after viability, states could protect the unborn life except if it is necessary to protect the well-being of the mother (Monahan, 2006). Parental consent is needed for teenagers seeking an abortion. In contrast to Canada allowing the use of public funds, the use of public funds and facilities for abortion in America is not allowed. Viability tests are also required after 20 weeks. And women are forced to have a waiting period and visit the clinic at least two times. Monahan, Michael ( 2006). Planned

Fuge in C Minor- Bach Essay Example for Free

Fuge in C Minor- Bach Essay Johann Sebastian Bach’s was born on the 21st of March 1685 and died in 1750. He was a German composer, during the Baroque period. His Fugue in C minor was written in the middle years of his life, 1722. A fugue is a contrapuntal composition, where a subject is developed. It has 3 main parts an Exposition, Middle section and the Final Section. The exposition is where the subject/theme of the piece is first announced, and is then answered by other voices. In Bach’s Fugue in C minor it is written for three parts, the Soprano, alto and bass. It is the alto who first states the subject in bar 1. The subject is the theme of which the fugue is established. This subject finishes on the first beat of bar 3. After this subject is stated the alto starts with a counter subject (accompanies the subject), while the soprano voice answers the subject with the answer (transposition of the subject). This answer is tonal, because the intervals are not exactly the same and it is in the dominant key of G minor. Between where the final voice, the bass enters with the subject and where the answer finished is a small 2 bar codetta, where both the soprano voice is based on the subject in sequence and the alto voice is based on the counter subject in sequence. Jus before the bass enters there is a false entry in the alto voice. When the Bass enters with the subject at bar 7 in it’s original form and both of the other parts continue with countersubject material. At the first down beat of bar 9 the exposition finishes. The middle section is where subject is developed it is also where episode 1 starts. An episode is a connecting passage, developed from previous material. Episode 1 starts off with the soprano and alto voice in stretto, where one voice comes in before the other has finished, and the bass is accompanying them with scalar passages based on the countersubject material. Bar 11 is the first middle section is heard. It consists of the soprano voice having the subject, but in a different key. The bass with counter subject material accompanies it. Episode 2 where soprano voice has the contrary motion of the counter subject and the lower two parts are in thirds ccompanying. Bar 15 is the 2nd middle entry in G minor, where the subject is heard by the alto with the soprano with counter subject material. The third episode starts in bar 17 where the soprano and bass voices have the subject material in rising sequence. The alto part is based on the counter subject but in contrary motion to the original counter subject. At bar 18 the alto and bass parts swap parts. The final section (where the piece returns to it’s original key) starts at the 3rd middle entry in bars 20. The 3rd middle entry goes from bar 20 to the first downbeat of bar 22. It has the soprano voice with the subject, while the bass and alto hold the countersubject. Episode 4 is the longest as it goes from bar 22 to half way through 26, it is in C minor. At the start of this episode the soprano and alto voices are in stretto like they were in episode 1. The bass part continues with the counter subject material until the end of the episode 4. At bar 25 the soprano has the subject. The soprano and bass swap parts half way through bar 26 and this is the start of the 4th middle entry. The 4th middle entry returns to C minor, here the soprano and bass swap parts and the bass has the subject. In bars 29 to the end we hear a coda. This is where we hear the subject for the last time after a short cadential phrase. This is accompanied by a pedal not in the bass. Overall Bach’s Fugue in C minor is written very similar to what generally a fugue is. Fugue in C minor has an Exposition, middle section and final section. He has also put in four episodes and four middle entries. The four episodes are bars 9-13, 14-17, 18-21, 22-31. The Four middle entries are bars 11-13, 15-17, 19-22, 26-28. This fugue ends like many other fugue’s with the subject heard one last time in the original tonic key.

Comparing Japan And American Food Markets :: essays research papers

Comparing Japan and American Food Markets The Japanese Market has become vital to the U.S. Economy. Japan is the number one export market for the United States. In 1993, Japan accounted for 37.6 percent of the total growth in U.S. value-added exports. U.S. food products, in particular, are a huge market in Japan. American agricultural exports to Japan in 1993 were $8.7 billion. About one-third of Japanese agricultural imports come from the United States. However, there is sometimes a mixed reception in Japan regarding products from the United States. Japanese, on one hand, wish to do things "American" ever since the Second World War. But, on the other hand, U.S. products are perceived as less sophisticated than Japanese and European food products, in product formulation or packaging. Also, U.S. products are considered not as safe as domestics ones, due to the use of pesticides and chemical additives and the partiality of the Japanese consumer to purchase Japanese items. The reason for the large volume of exporting to Japan is due to United State's comparative advantages. Food products are very expensive to produce in Japan. Japan's current labor shortage, combined with import restrictions and domestic price stabilization programs, have driven up domestic production costs. The Japanese food consumption pattern consist of an openness to foreign products and a strong interest in things international. All types of international cuisine can be found in Japan. Many varieties of tropical and imported fruits, such as Florida grapefruit, California cherries, New Zealand kiwifruit, and Hawaiian papayas are readily available in supermarkets and department stores, as are imported alcoholic beverages ranging from Kentucky bourbon and Chinese beer to Russian vodka and California sake. Japanese food consumption is marked by short-term trends. For example, Korean and Mexican food became popular a few years ago and then unpopular. There have also been Italian and Spanish food booms. The Japanese economic recession has shifted the focus of many consumers to the more affordable neighborhood restaurants that feature traditional Japanese dishes. This has made consumers price conscious at grocery counters, which benefits cheaper imported goods. As a result, imported foods account for over half of Japan's average annual caloric intake. Moreover, with Japanese agriculture contracting, Japan's reliance on (and openness toward) imported food products will continue to increase. Conclusion In the future, the United States may no longer be considered to have a comparative advantage for food products in Japan. Countries in the western Pacific are likely to provide stiff competition for the U.S., due to the shorter shipping distances and the ease of conducting long-distance business from with in neighboring time zones. Offshore investment for processing exporting

The Widow and the Parrot

The Widow and the Parrot Virginia Woolf Author’s Background (1882-1941) British writer. Virginia Woolf became one of the most prominent literary figures of the early 20th century, with novels like Mrs. Dalloway (1925), Jacob's Room (1922), To the Lighthouse (1927), and The Waves (1931). Woolf learned early on that it was her fate to be â€Å"the daughter of educated men. † In a journal entry shortly after her father's death in 1904, she wrote: â€Å"His life would have ended mine†¦ No writing, no books: â€Å"inconceivable. Luckily, for the literary world, Woolf's conviction would be overcome by her itch to write. Virginia Woolf was born Adeline Virginia Stephen on January 25, 1882, in London. Woolf was educated at home by her father, Sir Leslie Stephen, the author of the Dictionary of English Biography, and she read extensively. Her mother, Julia Duckworth Stephen, was a nurse, who published a book on nursing. Her mother died in 1895, which was the catalyst for Virginia's first mental breakdown. Virginia's sister, Stella, died in 1897; and her father dies in 1904.Virginia Woolf died on March 28, 1941 near Rodmell, Sussex, England. She left a note for her husband, Leonard, and for her sister, Vanessa. Then, Virginia walked to the River Ouse, put a large stone in her pocket, and drowned herself. Children found her body 18 days later. Virginia married Leonard Wolf in 1912. Leonard was a journalist. In 1917 the she and her husband founded Hogarth Press, which became a successful publishing house, printing the early works of authors such as Forster, Katherine Mansfield, and T.S. Eliot, and introducing the works of Sigmund Freud. Except for the first printing of Woolf's first novel, The Voyage Out (1915), Hogarth Press also published all of her works. Virginia Woolf's works are often closely linked to the development of feminist criticism, but she was also an important writer in the modernist movement. She revolutionized the novel with stream of consciousness, which allowed her to depict the inner lives of her characters in all too intimate detail.In A Room of One's Own Woolf writes, â€Å"we think back through our mothers if we are women. It is useless to go to the great men writers for help, however much one may go to them for pleasure. † Character Web James the Parrot James the Parrot Mrs. Gages Mrs. Gages Joseph Brand Joseph Brand Shag the Dog Shag the Dog Mr. Stacey Mr. Stacey Mrs. Ford Mrs. Ford Rev. Samuel Tattbogs Rev. Samuel Tattbogs Messrs. Stagg and Beetle Messrs. Stagg and Beetle Plot Conflict Author’s Style Symbol Used Theme Moral Implication

What Are the Parts of a Short Story (How to Write Them)

Short stories have a relatively broad range of lengths, between 1,000 and 7,500 words. If you are writing for a class or publication, your teacher or editor might give you specific page requirements. If you double space, 1000 words in 12-point font cover between three and four pages. However, it is important not to limit yourself to any page limits or goals in the initial drafts. You should write until you get the basic outline of your story intact and then you can always go back and adjust the story to fit any set length requirements you have. The toughest part of writing short fiction is condensing all the same elements necessary for a full-length novel into a smaller space. You still need to define a plot, character development, tension, climax, and falling action. Point of View One of the first things you want to think about is what point of view would work best for your story. If your story centers on one characters journey, the first person will allow you to show the main characters thoughts and feelings without having to spend too much time demonstrating them through action. The third person, the most common, can allow you to tell the story as an outsider. A third person omniscient point of view gives the writer access to the knowledge of all the characters thoughts and motives, time, events, and experiences. Third person limited has full knowledge of only one character and any events tied to him. Setting The opening paragraphs of a short story should quickly depict the setting of the story. The reader should know when and where the story is taking place. Is it present day? The future? What time of year is it? The social setting is also essential to determine. Are the characters all wealthy? Are they all women? When describing the setting, think of the opening of a movie. The opening scenes often span across a city or countryside then focus in on a point involving the first scenes of action. You could also this same descriptive tactic. For example, if your story begins with a person standing in a large crowd, describe the area, then the crowd, maybe the weather, the atmosphere (excited, scary, tense) and then bring the focus into the individual. Conflict Once you develop the setting, you must introduce the conflict or the rising action. The conflict is the problem or challenge that the main character faces. The issue itself is important, but the tension created is what creates reader involvement. The tension in a story is one of the most important aspects; its what keeps the reader interested and wanting to know what will happen next. To write, Joe had to decide whether to go on his business trip or stay home for his wifes birthday, lets the reader know there is a choice with consequences but does not elicit much reader reaction. To create tension you could describe the internal struggle Joe is having, maybe hell lose his job if he doesnt go, but his wife is looking forward to spending time with him on this particular birthday. Write the tension that Joe is experiencing in his head. Climax Next should come to the climax of the story. This will be the turning point where a decision is made, or change occurs. The reader should know the outcome of the conflict and understand all the events leading up to the climax. Be sure to time your climax so that it doesnt happen too late or too soon. If done too soon, the reader will either not recognize it as the climax or expect another twist. If done too late the reader might get bored before it happens. The last part of your story should resolve any questions left after the climactic events take place. This could be an opportunity to see where the characters end up sometime after the turning point or how they deal with the changes that have occurred in and around themselves. Once you get your story drafted into a semi-final form, try letting a peer read it and give you some feedback. You will most likely find that you became so involved in your story that you omitted some details. Dont be afraid to take a little creative criticism. It will only make your work stronger.

Marketing Plan - Rosies Institute of Studies - Free Essay Example

Sample details Pages: 11 Words: 3182 Downloads: 7 Date added: 2017/06/26 Category Marketing Essay Type Research paper Did you like this example? MARKETING PLAN Table of Contents 1.0 Executive Summary 2.0 Introduction 3.0 Market Analysis 3.1 Description 3.2 Competitor Analysis 3.2.1 Market position 3.3 SWOT analysis 3.3.1 Internal factors 3.3.2 Weakness 3.4 External Factors 3.4.1 Opportunity 3.4.2 Threats 3.5 PEST analysis 3.5.1 Political analysis 3.5.2 Economic factors 3.5.3 Social analysis 3.5.4 Ever changing Technology 4.0 Customer Analysis: 4.1 What they want: 4.2 Value Drivers: 4.3 Decision Process: 4.4 Support Requirements: 4.5 Price Sensitivity: 4.6 How to reach them: 4.6.1 Social Events: 4.6.2 Seminars: 4.6.3 Advertisement: 4.7 Ideal Customer: 5.0 Market strategy (mix): 5.1 Product: 5.2 Price: 5.3 Place: 5.4 Personality: 6.0 Marketing Promotion: 6.1 Direct marketing: 6.2 Internet Marketing: 6.3 Public Relations: 6.4 Advertising: 6.5 Projected outcomes: 7.0 Conclusion: Executive Summary: Marketing simply means creating demand for your product. In todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s fast moving world where every corporation or company is trying to build up their business, marketing plays an anchor role for such companies. Now, we canà ¢Ã¢â€š ¬Ã¢â€ž ¢t even think about profit if there is no strong marketing in place. The companies who are giving much importance to marketing are leading the market today. i.e. McDonaldà ¢Ã¢â€š ¬Ã¢â€ž ¢s, KFC etc. In this assignment I have tried to make a marketing plan for R.I.S College, which comes under the education market. The education market has really rocketed from the last 3-4 years in New Zealand. With the help of this assignment I have tried to lighten some points which play a key role in this market. Don’t waste time! Our writers will create an original "Marketing Plan Rosies Institute of Studies" essay for you Create order Introduction: Rosieà ¢Ã¢â€š ¬Ã¢â€ž ¢s Institute of Studies (R.I.S) is one of the well-known institutions in New Zealand. This institution was established ten years ago by Marion Kerepeti Edwards (Currently working as Director of this Institute). With the lots of experience in education industry. R.I.S has maintained a very competitive position in the education market and is highly preferred by most of the International and Local students. The college is currently providing business (Level-5, 6, 7) and I.T (Level-5) courses to the students. 3.0 Market Analysis: 3.1 Description: The education market in New Zealand has really grown up from the last 4-5 years. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s the quality of education and possibility of bright future that is still luring the international students to come and study in New Zealand. No doubt New Zealand economy is strongly supported by the education market. But now the scenario has totally changed. Now this industry has not remained a profitable industr y. Basically there are two reasons behind that. 1) With the introduction of new rules by Immigration of New Zealand (which comes to effect after 2nd of April, 2012) the number of international students specially form Asia has decreased. 2) Competition in the local Market has made the situation even tougher. For example: If the college is ready to provide good quality of education but with a high fees, ità ¢Ã¢â€š ¬Ã¢â€ž ¢s very much possible that such college might be facing many problems. 3.2 Competitor Analysis: 3.2.1 Market position: About 4-5 years back there were very few government and private institutes which were providing studies to the local and International students. But now every month a new institution is introduced in the market. Thus, competition has become very touch today. Moreover, some colleges like Royal Business College, Prime International College, and N.Z.I.O.S College are giving tough competition to R.I.S with their attractive market approach, quick services and fee structure. The only thing which is still favoring R.I.S is its teaching staff. As a student I have seen that students are very much impressed with the tutors behavior and teaching style. No doubt R. I. S. has a very good marketing team due to which numbers of students have studied in this college but within few months I have seen a major drawback of students in the college. Thus, the output is not coming. Secondly, with the closure of Manukau branch is also not helping the institute much. Yes, the Manukau branch was expensive and not much income was coming but. It has become the first choice for the local students. 3.3 SWOT analysis: 3.3.1 Internal factors: 3.3.1.1 Strength: Every college has some strength which helps the college to compete and maintain its position in the market. As far as R.I S is concerned it also has some good points which are enabling R.I.S to merge in the market. 3.3.1.2 Maori Territory Education Provider: R.I.Sà ¢ â‚ ¬Ã¢â€ž ¢s strength is that ità ¢Ã¢â€š ¬Ã¢â€ž ¢s a lonely Maori education provider. All other education institutes are being run by Asians or Chinese. But, R.I.S is totally opposite. Due to this benefit of point R.I S is getting the support of local people. 3.3.1.3 Vast amount of experience: R.I.S is among few those colleges of New Zealand who has well experienced staff. Right from the Director to the Tutors and from Marketing Executives to C.S.R, all have worked in the industry for many years. They know their job very well. This experience really counts because if we are talking about the education industry it all depends on contacts and links in the market. Also experience brings knowledge. The combination of these two is really very important for any education provider if he wants to be successful. 3.3.1.4 Branches outside Auckland: There are not many colleges who have their branches outside Auckland. R.I.S does have two branches running outside in Taranga and C hristchurch. These branches are indirectly helping the institution financially. Secondly, it gives variety to the international students also to study outside of Auckland and make their career. 3.3.1.5 Strong marketing team: As I mentioned earlier this industry all relies on marketing and luckily R.I.S has got some good marketing staff lead by Mr. Ross Read and is very well supported by other members. 3.3.1.6 Experienced Tutors: Every Institution is mostly judged through the number of students and the teaching staff. I am very pleased to say that R.I.S has got very good tutors and administration. Friendly attitude and motivating ability is what makes them special. Students like such kind of things and indirectly ità ¢Ã¢â€š ¬Ã¢â€ž ¢s very beneficial for the institution as well. 3.3.2 Weakness: If this institute has some qualities at the same time it has some weak points also. 3.3.2.1 Lack of variety in the marketing team: The major drawback of the marketing t eam is it has only Asian employees. Due to which mostly students come from India, Fiji, and Sri Lanka, Pakistan to study because they will target the Asian side only. No students are coming from China and other European countries because the college doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t have employees who can focus on such market. We all know the importance of China. The variety of students makes a big impact to the college profile. Around 60-70 % of students who come to New Zealand for study are Chinese. Thus, The College is lacking in this field. 3.3.2.2 Having only Indian students: R.I.S only has Indian students in the institute. Yes, having number of Indian students are not a bad thing but its side effect is that students from other communities do not like Indian students. Due to which there are not much variety of students coming to R.I.S. 3.3.2.3 Less variety of courses: R.I.S has courses related to business and I.T only. There are number of students who are interested in doing Hospitality, Management and cookery courses. If the college wants to maintain its position in the market it has to introduce some more courses because then the college will have the variety for the students and can bring interest of students to join R.I.S. 3.3.2.4 Drawbacks in advertisements in Local and International market: Advertisement is the key weapon for every institute. There are many institutes in New Zealand who donà ¢Ã¢â€š ¬Ã¢â€ž ¢t have a very good building but still they are able to bring in number of students. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s all due to their strong advertising. R.I.S is lacking in it. First comes the website itself. We all know that website is like the identity of any college. Mostly, students get lured if the website is good, but ità ¢Ã¢â€š ¬Ã¢â€ž ¢s not in the case of this institute. The institute needs to update it time to time. Moreover, not much advertisement is being done on Radio. In New Zealand large number of people listens to the radio. Suc h tactics needs to be applied. 3.3.2.5 Lack of Flexibility: R.I.S is not running according to the current market trends. Whether its Courses fee or introduction of new courses. Such things are affecting the college straight away. 3.4 External Factors: 3.4.1 Opportunity: The education industry changes very quickly. Thus, there is always an opportunity of gaining some profit in the market. R.I.S should try to pay its attention towards the Chinese students because most of the surveys are suggesting that in the upcoming years highest number of students is looking to come to New Zealand for studies. 3.4.2 Threats: There are some threats which R.I.S should look forward: 3.4.2.1 Increasing number of colleges: The numbers of colleges are increasing day by day. Due to which the ratio of students are also getting affected. 3.4.2.2 Less fee: Due to the decrease of international students colleges have started paying attention to the local market. Many colleges h ave drop down their fees straight away. This has hammered R.I.S also. 3.5 PEST analysis: 3.5.1 Political analysis: New Zealand is seen as a very good country to study. The government is also encouraging the education providers. Thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s why mostly, students of different cultures and countries come to New Zealand for a better future. This friendly education environment is very beneficial for R.I.S. More over the director of the institute Marion Kerepeti Edwards is also form Maori community due to which ità ¢Ã¢â€š ¬Ã¢â€ž ¢s being liked and appreciated by the local community as well. 3.5.2 Economic factors: Economically New Zealand comes under the developing countries of the world. NZ currency is going up very quickly. A survey done in year 2011 shows that New Zealand government gets around 30-40% annual income from the education providers. This shows the value of colleges in this country. Such facts seems sweet when we are talking about an education inst itution like R.I.S 3.5.3 Social analysis: New Zealand is a multi-cultural Country. People of different countries can be found in one origin here. The social environment is also very good for the education industry because mostly foreigners take study to remain legal in this country or some times to fulfill their job requirements they take business or other courses. Thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s why institution like R.I.S can look forward to grow their business in New Zealand. 3.5.4 Ever changing Technology: Technology is such thing which cannot be bonded. Every now and then we come to know about the new technology in the market. To maintain a good standard R.I.S has to catch with the latest technology, which its being trying to but still there is a long way to go. We all know that young generation is easily attracted by such things. Thus, the college needs to implement these things. 4.0 Customer Analysis: Estimated Percentage of sales: Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s very m uch clear from the graph that year 2011 proves to be very profitable for R.I.S. But on the flip side Year 2012 (currently running) has not bring much to the institute. It might be the effect of the new rules introduced by the immigration due to which very less international students are coming to New Zealand especially from India. 4.1 What they want: Understanding of studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s attitude and approach for international study is very pivotal in this field. The colleges who are more concerned about all such things and are working on it are now being able to bring more students to their college. Mostly students look for such kind of provider which may be of good standard, which has appropriate fees structure and especially which will be providing some extra facilities to the international students. I think R.I.S should put more efforts in these areas. 4.2 Value Drivers: There are few things in this business which serves as value drivers in this industry. Servi ce and Student support. The college which is good in these two things is always being liked by the students. If we talk about R.I.S, yes no doubt student support is there, but there lack in the field of service. I think the college needs to work on this thing. 4.3 Decision Process: There is no doubt in the fact that studentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ decision ability is lured by many things. Like: à ¢Ã¢â€š ¬Ã‚ ¢College Presentation à ¢Ã¢â€š ¬Ã‚ ¢Strength of students à ¢Ã¢â€š ¬Ã‚ ¢The ability of college representator. All these factors certainly affect studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s approach. 4.4 Support Requirements: Every institution needs some sort of support whether it is financial or moral. It always works. R.I.S has got support from the investors, but as per my knowledge thing have stated changing. Probably that would be the reason that Otahuhu branch is being closed. Therefore, college has to pull their socks so that they can stand tall in the market and bring t he investors in. 4.5 Price Sensitivity: In local market course price matters a lot. Yes, international students didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t worry much about the college fee but when students spent some time in New Zealand he becomes more aware about all such things. Bringing such students in the college is really a very big ask. If the price is acceptable, the marketers can easily impress the students. Thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s why price sensitivity always matters. 4.6 How to reach them: There is a lot of competition going on in these days. Colleges have to reach to the students. There are number of things which can help colleges to do so: 4.6.1 Social Events: Social events are a very good place to gain some attention of youth. These are the perfect places where the colleges can do some marketing 4.6.2 Seminars: Arranging some seminars can also make a big difference in the numbers game. Such seminars help the students to learn more knowledge about the college. 4 .6.3 Advertisement: In New Zealand Radio is the best means of advertisement. By going on line to the Radio and answering students question can bring the confidence of students for the college. 4.7 Ideal Customer: Youth is the ideal customers for the colleges. Mainly students who are studying in senior secondary look forward to establish their career in abroad. By paying visit to such schools, telling them about the college and giving them presentation can change things quickly. 5.0 Market strategy (mix): Before heading towards any task proper market strategy is very important. There are some issues which plays key role while making any strategy. 5.1 Product: Courses serve as product in this education industry. Therefore, college needs to have variety of products under its pocket. Courses like Horticulture, Short skilled courses i.e. carpenter electrical, Management courses, Hospitality and cookery etc. No doubt bringing all courses together is very difficult but at least some courses should be in product list of college. 5.2 Price: Price of courses also plays a major role in diverting students mind especially, for the international students. I think College should set the price according to the current market position. If other colleges are bringing their course rates down there is no mean to bond the course rates. Unique selling point is what a college should try to have. 5.3 Place: Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s very important to understand the value of the place where the courses are going to be deliver .Otahuhu was the key spot for the local students. Yes, not much response was received at the starting but slowly people have started knowing about the college. AS per my knowledge, Otahuhu campus was directly giving competition to the near colleges like N.I.T.T, A.U.T etc. 5.4 Personality: Personality matters a lot. As far as R.I.S is concerned I have seen a drawback in college personality in the recent time. Agents who have been in touch with the college are not happy with the service .Commissions are not given properly in time. All this straightly affect the market value of college. R.I.S needs to stop all such things and try to rebuild their fame in the market. 6.0 Marketing Promotion: Promotion is the prime need of today. Without the proper promotion we canà ¢Ã¢â€š ¬Ã¢â€ž ¢t expect much from the market. There are several ways of doing it. 6.1 Direct marketing: Direct marketing is not like a cup of tea. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s a very tough job to perform. The people who are doing this job should have ample of experience to do it. But it brings very positive results also. Because of face to face interaction students comes to know more about the college. 6.2 Internet Marketing: Internet marketing is the latest type of marketing which is being used today by almost all the colleges. R.I.S also has a very good website but still it needs some changes. Mostly students look the college site to get more information about the college. But, In R.I.S site, there is not much to see. Time to time update is needed. 6.3 Public Relations: Public support and good relation can also be very beneficial for the college .Good public support can bring fame for the college. To achieve all that the college executives needs to participate in the public functions etc. and try to tell people about the college. This may also be very helpful. 6.4 Advertising: Advertising is the key weapon behind the success in New Zealand. R.I.S is lacking in this field also. Radio is liked by most of the people here. I think the college should use this mean also. 6.5 Projected outcomes: There are few things which need certain attention. If ità ¢Ã¢â€š ¬Ã¢â€ž ¢s being done properly not only the sales will boost up but at the same time the college market value will also grow. We all know that whatever is done but the thing which matters is profit. If there is no profit there is no mean in s ticking to one plan. So, changing time to time and adopting new techniques is very important for the success. 7.0 Conclusion: Hammering the last nail I can conclude that running an educational organization is like walking on eggs. I have seen number of changes in the New Zealand education market within the last two years. After the new rules of immigration come in action (2nd of April, 2012) the number of international students has decreased. The colleges are working hard to increase the number of students same as R.I.S is doing. I think it will take some time to change the situation. Because international students will slowly accept the new rules of two years education. Secondly, as a student of R.I.S for the last seven months, I have seen many changes in the institute and have found that the institute has not done very well this year as compared to other colleges. For example; N.Z.I.O.S college which was about to close last year is doing extremely well at the moment. The reason behind that is N.Z.I.O.S reduces its college fee from $5800 to $4800 which has impressed most of the local students. R.I.S should look forward to all such little but valuable changes to improve their position in the market.